Senior Director of Communications

Tides Advocacy

​2021 - Present

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• Founded and developed communications department for a 501c4 organization focused on advocacy in Health and the Environment, Democracy, Equality & Human Rights, and Shared Prosperity.

• Promoted from Director of Communications to Senior Director of Communications

• Developed and managed a comprehensive 360-degree communications strategy covering PR, crisis communications, internal & external communications, social media, and engagement with employees, partners, donors, & stakeholders.

• Strengthened collaborations to enhance the organization's impact and framework, amplifying its voice.

• Led conceptualization and execution of website and brand kit redesign.

• Acted as a thought partner to executive team and department leads, establishing them as thought leaders through conference talks and media publications.

• Utilized metrics and analytics to refine outreach strategies.

• Cultivated relationships with network and external partners.

• Coordinated and managed both large and small-scale events for employees, partners, and donors.

• Directed contractor activities within the organization.

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Director of Communications

Big Brothers Big Sisters of the Bay Area

​2019 - 2021

 

• Serve as a key member involved in strategizing and carrying out communication needs for BBBSBA programming and fundraising efforts.

• Collaborate with Program and Development staff to promote programming and fundraising initiatives.

• Maintain consistency of look and messaging in all materials in line with overall strategic, programmatic and fundraising goals of BBBSBA.

• Write, research and distribute all content, including newsletters, event collateral, social media, print materials.

• Track social analytics

• Conduct pre and post event media relations.

• Write scripts/speeches for events, PSAs, video promos, etc.

• Coach senior management

• Graphic designer for online and print publications.

• Maintain and update website and blogs.

• Other duties as assigned – including, but not limited to, assisting with match activities, strategic planning sessions, organizational events, and board and community meetings.

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Director of Communications

Allen Temple

​2009 - present

 

• Nurtured Communications Department by developing & executing comprehensive and integrated strategies for the planning, creation, production and QA testing of print, email, social, digital, video and web content

• Initiated the use of social networking (Facebook, Twitter, Instagram, Livestream, YouTube, Pinterest, LinkedIn, Yelp) increased all platforms by 100%; manage and curate community participation and content.

• Managed social media communities and engaged SEO, social and web  metric measurement tools

• Produced video content wrote scripts, provided voiceover, sourced assets and deployed to Livestream, YouTube, Facebook Live and website

• Extensive content writing and editing for key leaders and target audience including print, digital, web and social media, ghostwriting digital and printed correspondence, blog posts, and presentations

• Manage press engagement/coverage; wrote and issued press releases and media advisories; served as spokesperson

• Extensive project and vendor management; leveraged third party vendor resources such as agencies, writers and graphic designers

• Excellent planning, organizational, project and time management skills

• Coached and advised on ever-changing communication models

• Strong judgment and confidence during crisis and routine situations; manage confidential, sensitive information with discretion

• Supervise and develop teams and work across various functions

 

Owner

Rebirth Branding Solutions

​2007 - 2020

 

• Coached and advised clients (tech, multimedia, retail, non-profit and other business categories) on dynamic communications tools including social media, video, web and email. Support client business management & rhythm

• Developed and refined content for websites and social media channels including Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn

• Produced podcasts via guest sourcing, editing and release to Apple Podcasts, Spotify and Stitcher​